Strategic Management: Concepts and Cases (8th Edition) Hardcover – December 15, 2000 by Fred R. David
A textbook presenting the concepts of strategic management, providing case studies to demonstrate these concepts. Emphasizes the role of e-commerce in today's business world, giving students a change to learn online with MYPHLIP on the companion Web site for the text. Previous edition: c1999. DLC: Strategic planning--Case studies.
From the Back Cover
Fred R. David's revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management — one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful model, handy matrices, and much more: * A new box on e-commerce appears in every chapter
5.5
Strategic Management: Concepts & Cases Eigth Edition by Fred R. David
Publisher : Prentice Hall; 8th Edition (December 15, 2000)
Language : English
Hardcover : 435 pages
ISBN-10 : 0316177482
ISBN-13 : 978-0316177481
Item Weight : 3.52 pounds