The Marketing Plan: How Tom Prepare and Implement It Paperback – January 1, 1982 by William M. Luther 4.9The Marketing Plan: How to Prepare and Implement by William M. LutherSKU: 978-0814476239$24.95PriceFormat*SelectQuantity*Add to CartProduct Details Publisher : AMACOM/ A Division of American Management Association; 1st Printing edition (January 1, 1982) ISBN-10 : 0814476236 ISBN-13 : 978-0814476239